Posts Tagged ‘fan engagement’
Innovation X: The NBA, Fan Engagement, & the Future of Entertainment
Until now, sports games were simply cancelled if no live audience could be there. Without the shouting, cheering, chanting, and hype generated by an audience, games can feel empty &…
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Learn from the champs: The NBA’s world-beating approach to Digital (Fan) Engagement Last year Fast Company named the National Basketball Association (NBA) the 3rd most innovative company in the world.…
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